One of my main focuses when working with agencies is collaborating to find new solutions to pitch to their existing clients. The focus of this article is the solutions we helped agencies develop to either win new clients or expand their existing business.
One of the major goals for agencies is to find new, innovative solutions that solve a pressing client challenge.
With new collaborative tools available, there is endless opportunity to achieve the above goal. Let’s look at our first example of a pitch an agency used to a client.
Custom & Localized Design Templates for Franchisees.
For this example, we’re using automotive dealer franchisees.
Challenge:
The current workflow between individual automotive dealerships and agencies providing digital assets for franchisees wasn’t very efficient.
- Dealerships want to be able to localize their own designs (address, logo, pricing), without producing designs from scratch or requesting the agency to provide them.
- The global brand marketing team required all trafficked designs to be consistent and on-brand.
- The agency needed a way to allow dealerships to maintain localization while locking down brand guidelines in the design.
Solution:
Using master custom templates, the agency creates templated designs where they can lock down certain non-editable areas. For example, the brand’s logo will always be in the top right-hand corner in a locked position.
The dealers can access multiple custom templates, where only particular areas can be edited. Within the templates – dealers can change prices, swap in their custom logo, and add their location but not change the background photo, company font, etc.
Using responsive design technology, any changes made by a dealer would apply across all sizes within a master design.
From the dealer’s side, it’s a win-win. Login, access a premade co-op approved design, add in your local details once, and export for display ads, social media, website, or digital signage.
Agency Benefit:
- Agency can focus on providing high value, specialized services.
- Streamlined workflow allows for more agile production/delivery.
- Expand production services for franchisees to all channels.
- Increases their positioning as a strategic partner.
Client Benefit:
- Improves communication with customer segments.
- React faster to competitor offerings.
- The central marketing team can streamline workflow with local franchisees.
- Improved localization capabilities and customer segments for individual franchisees.
- Improved communication and workflow saves time and increases overall efficiency.
Video Example of Dealership Solution
If you’re looking to grow your revenue base as an agency, let me know. I continually work with teams to expand their services to their clients. Contact me at marty@flexitive.com.
